Please answer the following questions as thoroughly as possible to ensure we have the most accurate information to aid us in the development of your logo.
Tell us about your company / organisation.
1) What is the name of your company / organisation?
2) What does your company / organisation do?
3) Why is the logo needed?
4) What are the primary objectives and goals (long term and short-term) for the business?
5) What sets your company apart from others?
6) What services or products does your company provide?
7) How long has your company been in business?
8) How big is your company?
(this may be answered in number of employees or revenue)
9) What are the strengths and weaknesses of your company?
10) Where do you see your company in 5 years? 10 years? 50 years?
11) Who is your main competitor?
Branding
1) If you had to describe your company/organisation in one word, what would it be? Why?
2) If your customers had to describe your company/organisation in one word, what would it be? Why?
3) Do you have a current logo?
4) What is the positioning or mission statement of your company?
5) Does your company have a tagline or slogan that should be included with the logo?
6) What do you hope your company can be known for?
7) What should your customers recognise first when they see your logo?
8) Why does your company use the colours, fonts, etc. that is does?
Design
1) What colour palettes might you prefer? Why?
(Click here for ideas. We just need the hex code. ie: #ff4000)
2) Where will the logo be primarily used?
3) Are there any elements you would prefer to see in the logo?
4) In your opinion, what defines a well-designed logo?
5) What is your preference in reference to icons, typography, spokespeople (characters), etc.?
6) What restrictions, if any, might there be on the logo?
7) What words or icons must be included in the logo?
8) What logos do you like and why? (Please give examples)
9) What logos do you dislike and why? (Please give examples)
Target Audience
1) Who is the primary target audience?
(who is most likely to use your services/product?)
2) Who currently uses your product the most?
3) Are you pleased with the range of people your company serves?
Yes No Needs Improvement
4) Are you looking to expand, modify, or completely change your target audience? or will it remain the same?
5) What are your main forms of advertising?
6) How do most customers find out about your company?
7) Which gender and/or age group are you targeting?
8) Where do most of your customers live?
9) What is the average income level of your target audience?
Budget & Timing
1) How much money do you plan to dedicate to this logo design?
2) How many revisions do you plan on making?
3) How many initial concepts would you prefer to see?
1 2 3
4) What sort of deadline are you working with on this logo?
5) Do you foresee any needed modifications in the near future?
6) Why did you choose to have your logo designed with Mindgardens Creations?
7) Which is most important for you: quality, speed, or cost?
Speed Quality Cost
8) Are there any special events or promotions on which the completion of this design depends?
9) Will you be needing any other services in addition to this logo design?
Yes No Maybe
Project-related Communication
1) What are your preferred methods of communication? (ie: email, facebook, etc)
2) Would you be open to other collaborative communication avenues?
(We utilise some convenient new online technology that will help simplify the process and make it easier for us to collaborate. You would need a Google account but we would be happy to set one up for you as part of your design package. Some of the main apps we currently use are: Google Drive, Google Docs, Dropbox and Trello.)
Yes No Need more information Other
3) What do these collaborative tools do?
Google Drive allows us to share files, documents and other resources with one another effortlessly.
Google Docs allows us to create word documents, share with one another and add notations.
Dropbox is an online file sharing utility.
Trello is a team collaborative tool designed to allow users to create tasks, allocate team members, set deadlines and more.
Additional Information
1) Please include any other details you may wish to share that haven't already been covered here.
2) Are there any other design examples you can provide reference to that you would like us to consider when designing your logo? Please attach any other relevant files here.
File formats accepted (up to 1mb): jpg, jpeg, png, gif, pdf, doc, docx, ppt, pptx