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Logo Design by Bonny

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Logo Design by Bonny

Logo Design is one of the most important factors you should consider when structuring your company’s brand. Your logo is the cornerstone of your company’s identity. A well designed logo builds brand recognition and is a key element in separating your business from your competitor. A good designer knows that a logo should be simple yet unique and powerful enough to stand alone or with other content.  Any logo I design will be created in vector format so that you will be able to use your design on any size print material and attain the sharpest possible detail.

Logo design can be a complex process as it requires the designer to create a visual from scratch that is specific to a particular branding while maintaining a unique visual that is not cliche or like anyone else’s. Sometimes it requires purchasing a particular font or modifying a current font to work within a design. Visual imagery can also be a bit tricky. The designer has to consider art sources, whether to use a piece of stock art, modify it or building it from scratch. One of the biggest factors to consider in choosing elements for a design is also the client’s budget. Everyone likes free and cheap but to be fair, the designer also needs to make a living and a fully customised design takes time, sometimes a lot of time to get it right.

You also have to remember that above all else, your logo is the key focal point of your brand recognition. The first thing a person notices about your business or company is your brand. You cannot have an effective brand without a strong, unique logo and you want a design that is going to fit into all of the potential spaces you might need to use it in. Variations are also helpful. Let’s discuss how we can make that happen for you!

Ivy Plan Mascot | Mindgardens

Graphic Design, Logo Design

Published: February 4, 2017

Graphic Design by Bonny

I have been doing Graphic Design work for going on two decades now and utilize a wide array of programs and techniques to achieve the perfect results. Logo Design requires a lot more care and attention to personal branding and aesthetics. A logo must be able to flow gracefully into all designs and fit the branding that is required while also standing out as a main focal point. Your logo is essentially your branding.
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